ABOUT

Background

Pam Novak

Pam Novak leads Portfolio Innovations, where she drives strategic brand development and growth for clients in the wine and spirits industry. With over 25 years of expertise, Pam brings a history of impactful brand-building and market expansion. While Vice President of Marketing at C. Mondavi & Family, she played a pivotal role in a portfolio diversification program that increased offerings by 250%, launching new brands from California and Europe.

A seasoned executive with a background in leadership roles at Clos du Val, Rodney Strong Wine Estates, and Jackson Family Wines, Pam now collaborates with clients like Global Package, LLC, Affinity Creative Group, and Corbin Cash Distillery through Portfolio Innovations.

BIOGRAPHY

Case Studies & Portfolio Highlights

Explore Portfolio

David Brown, St. Helena, CA

CEO, C. Mondavi & Family

“I recommend Pam for any position that draws upon her vast skills and her proven record of contributing at a high level. She remains a valuable colleague and given the opportunity, I would welcome partnering with her again in the future."

Erica Harrop, Napa CA

President, Global Package, LLC

"A great way to complete my marketing campaigns and promotions while I tend to customers."

Laurie Wilk, San Rafael, CA

Principal, KAI2 | Innovation-Driven Brand & Marketing Group

“You have so much talent and one of the smartest thinkers in the wine business and for pretty much any industry. Your portfolio is extraordinary!”